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How did they "undercut" when they had to pay full price for the first sale?
by platz 9y ago
How did they "undercut" when they had to pay full price for the first sale?
- privacypoller 9y agoDistribution deals won't give you the DVD (which is all Redbox really wants) for as cheap as $RETAIL less $DOWNLOAD, which is what RB is effectively paying
- IncRnd 9y agoRB steered people into renting dvds for $1.50 or purchasing download codes for $7.99 instead of purchasing the movie for $19.99. Instead of $199.90 for ten sales, the studio got $19.99 and RB got from $15.00 to $79.90. That's definitely undercutting. Whether it is illegal or not is tbd in court.