Our first reseller agreement was started at a stop light. Guy had medical imaging stickers on his car, so I struck up a brief conversation and followed up. Thi

Our first reseller agreement was started at a stop light. Guy had medical imaging stickers on his car, so I struck up a brief conversation and followed up. This is an often-overlooked component of traction. 80% of our early successes have been from chance encounters, either via web, or physical. Just making oneself available for chance encounters (e.g. coding at a cafe) can greatly increase your chances of traction, IMO.