Sadly this is a common direct-mail tactic. I get these a few times a year, usually from domain name registrars or for technical magazine subscriptions. There's

Sadly this is a common direct-mail tactic. I get these a few times a year, usually from domain name registrars or for technical magazine subscriptions. There's a lot in the direct-mail industry that just smells, like the fake handwritten addresses and signatures, or the letters that look like they were written Just For You!, and the general creepiness of the standard direct mail sales letter, with its GRATUITOUS BOLD TEXT scattered throughout, and the fun little 'YES' stickers. Publishers' Clearing House is an excellent compendium of annoying direct-mail tactics.