The section on manually controlled false accounts starting on p. 15 is interesting in regards to tradecraft: An employee of The Firm then starts by creating an

The section on manually controlled false accounts starting on p. 15 is interesting in regards to tradecraft: An employee of The Firm then starts by creating an email address via a large provider (such as Gmail). ... [T]hey create accounts on multiple platforms and portals. A suitable profile photo is found via an image search and modified in Photoshop so that it will not appear in a Google image search, and the employee begins posting on various platforms and building a comment history. ... They use a modified VPN to spoof IP addresses so that their accounts will have a series of associated addresses, allowing them to post from multiple locations in a predictable way. as well as strategy: the firm’s strategy is to target “opinion leaders”, including journalists, politicians, bloggers, and key activists. By infiltrating influential Facebook groups, mining comment sections, and directly striking up conversations with these opinion leaders, the goal is to try to convince the target that their followers sincerely believe a certain argument and to provide long-term nudges towards certain strategically devised positions. ... An entire thread on such a platform can feature dozens of fake accounts all posing as users, down-voting unsympathetic points of view, and generally steering a conversation