even if you could draw the line and somehow say Apple was doing something "more evil" than normal tax avoidance, what's the point in petitioning the corporation

even if you could draw the line and somehow say Apple was doing something "more evil" than normal tax avoidance, what's the point in petitioning the corporation to stop doing that? A corporation is sort of a money-hungry optimization machine without a soul and the outcome you get with it depends on the environment it exists in, as a matter of mechanical logic. Simple: brand value. Apple likes to be associated with: privacy, green, etc. If their brand gets associated with greed and tax evasion, their brand devalues (at least in Europe), possibly leading to fewer sales. For a company that that sells with high margins, like Apple, reputation is extremely important.