I feel some commenters are missing the point that these symbolic protests are only trying to bring the general issue of tax optimization to the public eye. I'm

I feel some commenters are missing the point that these symbolic protests are only trying to bring the general issue of tax optimization to the public eye. I'm pretty sure no one went there thinking: "Ok let's shout a few slogans and then Apple will apologize and send a billion dollars check to the French government." They most likely chose Apple only because it is an easy target because of the ubiquitous Apple stores.