I think all he meant you don't have to invent something brand new, but you said you should take advantage of the new tools, technologies, social graphs, etc. th

I think all he meant you don't have to invent something brand new, but you said you should take advantage of the new tools, technologies, social graphs, etc. that were not previously available. It sounds obvious, and maybe it is, but it's a good reminder and he put together a great list with great examples. Hat tip / thank you to Jason.