If web standards had prevented the tracking abilities advertisers currently have, i think there would have been plenty of money still in paper based ads because

If web standards had prevented the tracking abilities advertisers currently have, i think there would have been plenty of money still in paper based ads because they wouldn't be any "worse" than web page ads. Things seem to be slowly moving towards preventing some of it without users having to be proactive about it. That's progress I can cheer for.