> women should have economic parity with men. They don't. Depends on how you measure it. Women have about 80% of the income of men, but they also have about 70

> women should have economic parity with men. They don't. Depends on how you measure it. Women have about 80% of the income of men, but they also have about 70% of total purchasing power (in the United States for both numbers). Women's disproportionate purchasing power comes from their tendency to make "family" purchases (in the majority of household, women do more errands than men) and to outlive men. This fact is well known in the advertising industry..