I deal with a lot of investors who want to know insourcing vs outsourcing for their portfolio companies. Here's the thing about outsourcing, the people (FTE's)

I deal with a lot of investors who want to know insourcing vs outsourcing for their portfolio companies. Here's the thing about outsourcing, the people (FTE's) managing the vendors have to be just as deadly or smarter than their outsourcing peers, otherwise service providers pretty much walk over them. Marketing tech service companies are notorious for this. I'm looking at you PPC, SEO and Ad buying companies...you're the worst.