> Coming up with ideas is easy. I think that depends on how stringent criteria you put on the ideas. An idea that maybe, with a lot of work, would be successfu

> Coming up with ideas is easy. I think that depends on how stringent criteria you put on the ideas. An idea that maybe, with a lot of work, would be successful might be easy to come up with. An idea that is very likely to succeed, with little work and no investments, might not be that easy to find.