A me-too product in a crowded field. Based on other comments below it appears to be a rebrand of a prior acquire, Turnstyle Analytics in this case. Also, it's

A me-too product in a crowded field. Based on other comments below it appears to be a rebrand of a prior acquire, Turnstyle Analytics in this case. Also, it's pretty clear based on these early comments that HN has a bunch of people that never talked to or sold to a small business owner before and empathize with their needs. When you open up a QSR (quick service restaurant as compared to FSQ full service restaurant) there's really only three strategies to build up your initial customer base, one is using wifi as the honeypot. The default would be to be just broadcast your business account cable or DSL modem and call it a day. The nicer places have a Meraki, set up the captive portal settings, and call it a day. The smart thing to do is to call Facebook and setup a Facebook Wifi service account with them. They set you up an account, you configure your router, then let Facebook lock up your wifi in exchange for a like or to click the tiny dark patterned opt-out link. The store owner wins, they get exposure through Facebook with likes, Facebook wins because they get more data points to track, and the customer wins in that they get data access. It's a simple idea and there are plenty of vendors that offers this to help business owners not have to deal with the as-is software from equipment vendors. ZenReach.com is another solution provider that integrates multiple services to make it so you mix and match to set up your own preferred workflow. Yelp jumping in is to boost up their yelp ratings and reviews which in turn boosts their value and extend their relationship with the store so that they can push and upsell more services like local advertising, profile promotion, or orders lead generation. Lots of the shops will buy in, it's one less hassle out of a lot of hassles they deal with day in and day out, and they might get more Yelp reviews and Yelp stars? Yes, let's go. The lifecycle for a product like this though is only 2 or 3 years. After two or three years the shop owners smarten up and switch back to a custom branded captive portal because after enough likes they don't want to keep feeding the Facebook bottom line. But now they get to maybe boost up Yelp reviews and ratings for awhile.