For short/medium haul flights, all I care about is price and itinerary times. For me it's a simple transport utility like a bus or train and so commoditization

For short/medium haul flights, all I care about is price and itinerary times. For me it's a simple transport utility like a bus or train and so commoditization feels inevitable. I actually care more about the airport and ground transport options that I do the flights. Long haul is a different story and it feels like there's still lots of space to differentiate.