I like to imagine they didn't; Sussman had an idea about the book he liked, someone drew up a decent image (or even found it somewhere), and they slapped it on.

I like to imagine they didn't; Sussman had an idea about the book he liked, someone drew up a decent image (or even found it somewhere), and they slapped it on. My favorite kind of marketing is the ones where they don't have to do much work to get it good; or at least don't show it.