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They also shot themselves in the foot gamifying the frequent flyer miles systems, which used to be a huge driver for brand loyalty, even if the tickets cost mor
by jstarfish 9y ago
They also shot themselves in the foot gamifying the frequent flyer miles systems, which used to be a huge driver for brand loyalty, even if the tickets cost more than competitors'.
Now they've put so many restrictions on when and where you can redeem your points, how quickly you accrue them and when they expire altogether that it simply isn't worth sticking with a single airline to accrue points you can't use.
- hkmurakami 9y agoNot to mention the frequency/quality of seat upgrades, as well as the exclusivity of their lounges. For the first ~30 years of my life I was nearly exclusively an United flyer (passed down from parents who traveled for business extensively and were based near an United hub), yet even I have realized that it's just a game of where I can get the lowest cost / highest roi now, since there's just no rewards for my loyalty.