2 ms·
It's not actually insightful. Every product trivially creates a habit amongst its users of "when <problem>, use <product>."
by brucephillips 9y ago
It's not actually insightful. Every product trivially creates a habit amongst its users of "when <problem>, use <product>."
- claudiulodro 9y agoThe insightful part for me is that you can get better or novel products in areas where the "when <problem>, use <product>" is the dominant habit by optimizing or changing the habit. Some more examples: - Keurig coffee makers fundamentally changed the coffee habit for many people. - Netflix fundamentally changed the "going to the video store" habit. Making coffee and watching movies were already habits for many people, but it was possible to change the habit and create something revolutionary. I'm sure there are other new untapped habits that can be developed around existing solved problems. It's a variant on "solve a problem people have". Make a solved problem better by optimizing the habit.
- brucephillips 9y agoIs there any product that doesn't fit this pattern?
- claudiulodro 9y agoI'm not sure. That's my whole point. If you can find a product that doesn't fit the pattern you can be successful by adapting it to fit the pattern. Alternately, if a product you develop doesn't fit the pattern it will probably not be successful. (Good questions, by the way! I don't want to accept business baloney as wisdom.)
- analyst74 9y agomany of the failed ones
- curun1r 9y agoThere are some products that serve a need that doesn't occur often enough to become habit forming. For instance, there are apps/services that help you when your car breaks down. Marketing a product/service like that is a fundamentally different proposition from something that's intended to be used daily/weekly/monthly.