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In those terms: With the ride subsidies, it's likely that current CAC is higher than CLV. Since there isn't much customer or driver loyalty, the customer lifet
by bduerst 9y ago
In those terms: With the ride subsidies, it's likely that current CAC is higher than CLV. Since there isn't much customer or driver loyalty, the customer lifetime doesn't matter since raising prices will likely lose customers.
You're not going to get a company sharing many of these specific metrics because they're competitive secrets.