Amazon no longer reliably has the lowest price on items, instead relying on the reduced friction of Prime to get people to pay more. Amazon also has questionab

Amazon no longer reliably has the lowest price on items, instead relying on the reduced friction of Prime to get people to pay more. Amazon also has questionable quality and reliability these days with co-mingled inventory, 3rd party sellers, and reviews that are impossible to determine the authenticity of. Please enlighten me as to how "consumers will only benefit."