Within many game companies, the goal of DRM is to prevent people from pirating the game for the first week or two. They know better than anyone it'll be cracked

Within many game companies, the goal of DRM is to prevent people from pirating the game for the first week or two. They know better than anyone it'll be cracked eventually. But DRM definitely has an effect on sales if the pirates have to wait a few days to get the game for free. At least some of them will pay, if they have to.