"Transactions <= .99 Microtransactions used to be a pain in the ass." I would argue they still are–especially on the mobile web. I was talking about this with

"Transactions <= .99 Microtransactions used to be a pain in the ass." I would argue they still are–especially on the mobile web. I was talking about this with a co-worker ... unless you want to give Apple 30% of an in-app purchase, it seems there's no easy way to sell an item or subscription on your phone. People don't want to enter their billing information–especially on a 3" screen. Until we have some sort of secure/universal/mobile "ONE-CLICK" purchase solution that doesn't include usurious rates, microtransactions will continue to be a pain. Facebook and Amazon are the only ones I could see pulling it off–though maybe it shouldn't be a single corporation doing it.