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Once you've hit the bottom, the only way is upping the service level. RyanAir have been trying it [1], EasyJet to some extent [2] [1] https://www.independent.
by PeachPlum 9y ago
Once you've hit the bottom, the only way is upping the service level.
RyanAir have been trying it [1], EasyJet to some extent [2]
[1] https://www.independent.ie/business/irish/michael-oleary-plays-down-new-nice-guy-ryanair-image-29719137.html https://www.independent.ie/business/irish/michael-oleary-pla...
[2] http://corporate.easyjet.com/about/strategy http://corporate.easyjet.com/about/strategy
- pavel_lishin 9y agoVirgin seems to have done well. Their safety videos have a similar aesthetic to the ad in the article, and their service has been good every time I fly them. Now, if only they would fly to places I typically go...