Vertical integration can have some benefit for consumers by optimizing the pipeline and cutting down costs. In digital companies such as Google, it enables crea

Vertical integration can have some benefit for consumers by optimizing the pipeline and cutting down costs. In digital companies such as Google, it enables creation of integrated experiences. For example: having their own web browser enables Google to utilize better compression algorithms and minimize bandwidth. But horizontal monopolies (such as ISPs) have no benefit to society and only stale innovation.