>People do sign up for newsletters, but not before they even get a chance to read anything. It's a fine balance between value and trust. There was an article t

>People do sign up for newsletters, but not before they even get a chance to read anything. It's a fine balance between value and trust. There was an article that did it really well. I forget who it was but it was a good article about Mongo, about 1/2 - 2/3rds of the way through, it put a CTA and an email input box inline. It was obvious what it was, but didn't shove it in your face.