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Do they really not work? Every bi department I’ve ever heard running the numbers, so far, have been sorry to say they do. I’ve never met a company happy to put

• manigandham 9y ago
  People do sign up for newsletters, but not before they even get a chance to read anything. It's a fine balance between value and trust. Business websites are different, usually with some important gated material behind an email signup but even then there is plenty of spam. Most marketing departments never bother to measure the bounce rate and attrition from these tactics so if all you look at are email signups, then of course it looks like it works.
  • madamelic 9y ago
    >People do sign up for newsletters, but not before they even get a chance to read anything. It's a fine balance between value and trust. There was an article that did it really well. I forget who it was but it was a good article about Mongo, about 1/2 - 2/3rds of the way through, it put a CTA and an email input box inline. It was obvious what it was, but didn't shove it in your face.