I'm sure it's perfectly adequate for processed meat, where you're not really tasting the meat itself as much as the salt, sugar and other spices added to it. I

I'm sure it's perfectly adequate for processed meat, where you're not really tasting the meat itself as much as the salt, sugar and other spices added to it. If they can make a schawarma meat substitute that tastes the same as actual schawarma meat and has similar mouthfeel, I'm perfectly OK with that.