"better" is a vague word and depends on your goals. Is a 3-wheeled car still a car? It does pretty much the same thing. Will people be confused as to whether

"better" is a vague word and depends on your goals. Is a 3-wheeled car still a car? It does pretty much the same thing. Will people be confused as to whether it's a "real car" like the 4-wheel cars? No. Likewise, nobody is being fooled by this vegetarian meat. And seriously, given that it is more expensive than meat, the "average" person isn't going to accidentally buy vegetarian meat without realizing it. This is the usual protectionism a desperate industry that is already headed for (self) destruction. Whether it's a bird flu that causes the culling of millions of chickens (happens here in NL every few years), or the problem of having nowhere to put the enormous amounts of manure from the dairy and cow industry, or the problem of antibiotic restrictions, or so on and so on, the change is inevitable. True vegetarians don't really care too much about these products. They're quite expensive, and many of us have a particular love of good vegetables and cooking techniques. The meat is not really missed. But for new vegetarians or people who have been told by their doctors to shift their diets to less meat, these products are nice to have around.