While you're not wrong about culture is action, here's studies show collecting and disseminating that culture (aka writing it on the wall - knowledge management

While you're not wrong about culture is action, here's studies show collecting and disseminating that culture (aka writing it on the wall - knowledge management in the literature) leads to measurable competitive advantage. Sorry these are from journals https://www.scopus.com/record/display.uri?eid=2-s2.0-77953027877&doi=10.1016%2fj.jbusres.2009.06.005&origin=inward&txGid=00233ff082dcf44d5150557779b268f7 https://www.scopus.com/record/display.uri?eid=2-s2.0-7795302... https://www.scopus.com/record/display.uri?eid=2-s2.0-80055059599&doi=10.1108%2f02580541111177548&origin=inward&txGid=d8b8914e2770bda839307aab61e242fd https://www.scopus.com/record/display.uri?eid=2-s2.0-8005505...