Im not sure what you mean by 'They could be food'? Any start up could build this, but most companies don't want to deal with an MVP and the bugs that come with

Im not sure what you mean by 'They could be food'? Any start up could build this, but most companies don't want to deal with an MVP and the bugs that come with it, or a startup that may or may not exist in 6 months, etc... Companies will over pay for enterprise grade software if it has a history of just working. This is why Uber has an advantage, software that has a track record of doing what it says it does.