When Linus Media Group sells advertising segments (an example of baked-in advertising), they don't provide user data. The advertisers purchase segments with the

When Linus Media Group sells advertising segments (an example of baked-in advertising), they don't provide user data. The advertisers purchase segments with the knowledge of the kind of crowd Linus Media Group attracts. Linus isn't going to open a video talking about women's pantyhose. He will open a video talking about an accessory, peripheral, or computer part that a viewer is actually more likely to buy. This is very effective advertising. Since most of LMG's content is medium and long format and doesn't rely on complete artistic integrity in each of its videos as part of the value, baked-in advertising is acceptable and understandable. While baked-in advertising still doesn't work for other kinds of creators, it doesn't mean some form of targeted advertising can not be done in an ethical fashion.