I'm curious how this will net out. Facebook for example is starting to crack down on 3rd party deals with Instagram influencers[1]. So the official policy now i

I'm curious how this will net out. Facebook for example is starting to crack down on 3rd party deals with Instagram influencers[1]. So the official policy now is that you need to run things as branded content (how well it is being enforced is another story). My guess is Youtube will have a similar policy, and provide a toolset for brands to go through to setup these partnerships, and of course give Youtube a cut while probably pushing the advertiser to spend on behalf of the influencer to actually get any reach worth caring about. [1] https://www.facebook.com/policies/brandedcontent/ https://www.facebook.com/policies/brandedcontent/