Great article. Just downloaded the Audible version of "The Dip" (btw, only $5.96 at Amazon right now, about half the cost of the Kindle edition). It seems ther

Great article. Just downloaded the Audible version of "The Dip" (btw, only $5.96 at Amazon right now, about half the cost of the Kindle edition). It seems there are a few points along the continuum of perseverance or personal outs (commandment #4): At one end, burn the boats Cortez-style (worked ok for Cortez in the long run, not so well for all his crew). Is this for the leader's resolve or for the team's? This is probably the hardest for a founder that currently supports a family with a day job. Quit and make the jump on a founder's salary? At the other end, the notion that entrepreneurs are more risk averse than most would guess and don't usually bet the farm on a decision with insufficient data. I don't like this end, sounds like paralysis. Somewhere in the middle is probably where I fit, which is why the lean startup notion of "The Pivot" is so appealing to me. I support a family with a day job, so I like the idea of testing hypotheses rather than betting on a conclusion before the experiment. Plus, I think you can still execute because learning is progress.