It's branding. You advertise for a trademark that you have control over. If the users are using Android or Chrome they'll see some ads on their way to your webs

It's branding. You advertise for a trademark that you have control over. If the users are using Android or Chrome they'll see some ads on their way to your website, but they will eventually get there, but that's ok I guess. What I mean is you should not depend on, for the life of your business, that a keyword like "secure email" will send traffic to your website, unless that is your trademark or brand name, and in that case you better own secureemail.com Back in 2006 or so when the address field became a search bar in most major browsers, I started to get a lot of traffic from Google, but 99% was searching for mydomain.com, I'm not talking about that kind of traffic, I'm talking about SEO keywords that will kill your business over night when (not if) Google change their formula or some algorithm removes your site from the search result. It's a bit upsetting that web browsers have monetized the address bar, but that's another, yet important discussion.