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On the upside of this, I've seen lots more creators including sponsors in the actual video. (This video brought to you by Blue Apron) seemingly with lots of cre
by vlunkr 9y ago
On the upside of this, I've seen lots more creators including sponsors in the actual video. (This video brought to you by Blue Apron) seemingly with lots of creative control over how they present it. This seems like a much more sustainable method. Ad blockers can't do anything about it, and they are safe from random de monitization.
On the other hand it's more work for the creator, and for people just starting it may be impossible to convince anyone to sponser them.
- tenkabuto 9y agoHm is anyone aware of a third-party marketplace for placing YouTube Creators with advertisers?
- shostack 9y agoI'm curious how this will net out. Facebook for example is starting to crack down on 3rd party deals with Instagram influencers[1]. So the official policy now is that you need to run things as branded content (how well it is being enforced is another story). My guess is Youtube will have a similar policy, and provide a toolset for brands to go through to setup these partnerships, and of course give Youtube a cut while probably pushing the advertiser to spend on behalf of the influencer to actually get any reach worth caring about. [1] https://www.facebook.com/policies/brandedcontent/ https://www.facebook.com/policies/brandedcontent/