>"I mean, if that one company is Google and the reason is search, you don’t have many options." The point is you shouldn't rely on the vagaries of a third part

>"I mean, if that one company is Google and the reason is search, you don’t have many options." The point is you shouldn't rely on the vagaries of a third party for your business growth period. More especially a third party you don't appear to have any relationship with. They even admit in the blog post that the majority of their growth comes form "word of mouth." Word of mouth and "hoping for the bes"t with Google searches is not really a solid marketing plan.