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>"“[E]ven though Google is an American company, it controls over 90% of European search traffic. In this case, Google directly caused ProtonMail’s growth rate w
by bogomipz 9y ago
>"“[E]ven though Google is an American company, it controls over 90% of European search traffic. In this case, Google directly caused ProtonMail’s growth rate worldwide to be reduced by over 25% for over 10 months,” he adds."
If a substantial part of your funnel is attached to another company's whims then maybe it was past time to think about your strategy for building product and brand awareness.
>"“The only reason we survived to tell this story is because the majority of ProtonMail’s growth comes from word of mouth, and our community is too loud to be ignored."
Again it was up to you to diversify what sounds like an over reliance on Google for 25% of your growth. Portraying that as into "victim survivor" story is a bit dramatic.
This sounds like a yarn they are spinning for potential investors. And not a very good one.
- eqmvii 9y agoI mean, if that one company is Google and the reason is search, you don’t have many options. This specific case is much harder to avoid than the general one of over reliance on one entity.
- bogomipz 9y ago>"I mean, if that one company is Google and the reason is search, you don’t have many options." The point is you shouldn't rely on the vagaries of a third party for your business growth period. More especially a third party you don't appear to have any relationship with. They even admit in the blog post that the majority of their growth comes form "word of mouth." Word of mouth and "hoping for the bes"t with Google searches is not really a solid marketing plan.