Personally, I continue to believe in free market principles. That's why I believe a decrease in the investment in "traffic acquisition costs" may be in the bes

Personally, I continue to believe in free market principles. That's why I believe a decrease in the investment in "traffic acquisition costs" may be in the best interest of Google itself. Everyone is responsible for the consequences of his own actions. What did we expect? It would certainly be an improvement and it would give more leverage in avoiding regulatory impositions that in the long term are certainly deleterious (for all). Perhaps I'm naïve, but I see two possibilities: the acceptance of the overreach in regulations/fines/.., or a self-limitation of the monopoly. But I'm certainly not in the position to answer the question.