When looking at an idea it’s useful to ask yourself: “Would it have been possible to build this company 12-18 months ago?” This reads like a list of stuff that

When looking at an idea it’s useful to ask yourself: “Would it have been possible to build this company 12-18 months ago?” This reads like a list of stuff that has been possible for a lot longer than 12-18 months: Direct Access To Customers Anything as a Service Always Connected Zero Barrier Distribution Social Context Assume The Device Is Portable Location Aware... I'd say dig a bit more, all this stuff was possible in Feb 09. You have the right approach, but the wrong examples.