Nice quote (from the 7th paragraph) "Recognize that, as an application developer or interface designer, you have a greater wealth of knowledge and a more intri

Nice quote (from the 7th paragraph) "Recognize that, as an application developer or interface designer, you have a greater wealth of knowledge and a more intricate understanding of your application than your customers are likely to have. Although you should use that knowledge to choose the best default settings or decide the best presentation of information, remember that you are not designing the program for yourself. It is not your needs or your usage patterns that you are designing for, but those of your (potential) customers."