6 ms·

I believe the point of the article is that the data belongs in 3rd party hands. You might not be doing anything nefarious with the data, but that data does not

I believe the point of the article is that the data belongs in 3rd party hands. You might not be doing anything nefarious with the data, but that data does not belong to you and it is outside of your control to protect your users. Given IP addresses, device identifiers, application identifiers, and timestamps - these 3rd party applications now have some pretty valuable signals that can be aggregated with other signals from other tracking methods to create a detailed profile linking users across devices, browsers, and geo locations.

jtmcmc 9y ago
many of those third parties do not own the data - the data is owned by whoever's account (will obviously vary).
- lightswitch05 9y ago
  That is like saying Facebook does not own the content uploaded to it. These analytic tools are the ones doing the collection, at the end of the day it is their data that they allow you to use.
  - jtmcmc 9y ago
    no it's entirely unlike that. From the Amplitude MSA https://amplitude.com/msa/ https://amplitude.com/msa/ All Customer Data is, or shall be, and shall remain the property of Customer. Customer Data shall not be used by Amplitude or its agents other than in connection with providing the Service or support under the terms of the applicable Order Form and this Agreement. Customer hereby grants Amplitude a non-exclusive, non-transferable, non-sublicensable, worldwide, royalty-free license to use, collect, transfer and process, the Customer Data for the sole purpose of Amplitude providing the Service and support to Customer under the terms of the applicable Order Form and this Agreement. In addition, Customer shall own all right, title and interest to the Results obtained by Customer through Customer’s use of the Service. For purposes of this Agreement, “Results” shall mean the data based on Customer Data resulting from Customer’s use of the Service.

jtmcmc 9y ago

many of those third parties do not own the data - the data is owned by whoever's account (will obviously vary).

lightswitch05 9y ago
That is like saying Facebook does not own the content uploaded to it. These analytic tools are the ones doing the collection, at the end of the day it is their data that they allow you to use.
- jtmcmc 9y ago
  no it's entirely unlike that. From the Amplitude MSA https://amplitude.com/msa/ https://amplitude.com/msa/ All Customer Data is, or shall be, and shall remain the property of Customer. Customer Data shall not be used by Amplitude or its agents other than in connection with providing the Service or support under the terms of the applicable Order Form and this Agreement. Customer hereby grants Amplitude a non-exclusive, non-transferable, non-sublicensable, worldwide, royalty-free license to use, collect, transfer and process, the Customer Data for the sole purpose of Amplitude providing the Service and support to Customer under the terms of the applicable Order Form and this Agreement. In addition, Customer shall own all right, title and interest to the Results obtained by Customer through Customer’s use of the Service. For purposes of this Agreement, “Results” shall mean the data based on Customer Data resulting from Customer’s use of the Service.