It's, like, been over 50 years since "the medium is the message" popped out loud and clear out of Marshall McLuhan's Understanding Media ( https://en.wikipedia.

It's, like, been over 50 years since "the medium is the message" popped out loud and clear out of Marshall McLuhan's Understanding Media ( https://en.wikipedia.org/wiki/The_medium_is_the_message https://en.wikipedia.org/wiki/The_medium_is_the_message - not bad, but the original short book also delved in classifying media as 'hot' or 'cold', which is an interesting idea in itself. Not sure I buy it, but interesting.) Is it out of fashion at media studies joints?