If it's not an eyeball-and-ad-based, for-profit business, then who cares if people click or not? They just need to click the donate button now and then. In fa

If it's not an eyeball-and-ad-based, for-profit business, then who cares if people click or not? They just need to click the donate button now and then. In fact the central genius of it, and Wikipedia, is that it's basically outside the commercial realm, and therefore at least theoretically free of most of the distortions the profit motive creates in journalism. Hence they don't really need an "edge" either, but if they did, they do have one: "We're a non-profit." And/or, "You wrote it." (The public, that is.) It's basically a copy of Wikipedia where instead of "no primary sources" they'll likely toggle it over to "all primary sources" (or mostly). Though actually I wonder why they didn't just keep it as part of Wikipedia itself, but maybe that's the reason right there.