Good move. It seems like a pro-consumer move that is also, and for that reason, a savvy business move. Snap and Instagram as far as I can tell are are largely u

Good move. It seems like a pro-consumer move that is also, and for that reason, a savvy business move. Snap and Instagram as far as I can tell are are largely used by young people who don't like the noise, visibility, and clutter of Facebook. So this is an effective way for them to further distinguish themselves.