LOL exactly. It's ridiculous. I accidentally cost my buddy a click when his ad appeared on my feed (his ad has no business being on my feed)- I was on mobile

LOL exactly. It's ridiculous. I accidentally cost my buddy a click when his ad appeared on my feed (his ad has no business being on my feed)- I was on mobile so of course accidentally clicked it. The ad industry is just so damn broken that it's ripe for a huge disruption. The whole hypothesis of Google- that people will want to see ads centered on what they are searching for- seems to be erroneous. But it's been taken as gospel for what- a dozen years?- that everybody has piled on to the idea that we can know what people want to buy based on the type of information they seek. I think that except in explicit cases- searching for 'umbrellas that can withstand high winds' for instance- it's not true. As I've said before here, when I'm ready to buy I'm searching Amazon, not Google.