But customer retention is still important. I've heard of a lot of people switching away from Macs to Linux and Windows, especially with Windows building up the

But customer retention is still important. I've heard of a lot of people switching away from Macs to Linux and Windows, especially with Windows building up their own official Linux subsystem now. PC hardware is cheaper than Apple's, and hardware (even the "good stuff") becomes obsolete after 5 years anyway. Besides, most software is cross platform these days. The only real good retention plan Apple has is that we can't release iOS apps without owning Apple hardware; there's a few Mac-specific software titles that certain professionals rely on; and a little bit of "it's overall higher quality than PCs" mindshare that some people still have either from the 80s and early 2000s, but that can't last long if Apple keeps this up.