I was excited to see a new movement in database schemes that provide a different way of storing data outside a relational database model however a couple things

I was excited to see a new movement in database schemes that provide a different way of storing data outside a relational database model however a couple things bother me. Firstly calling it nosql, its just complete disrespect of sql and relational databases, could there not have been a more mature response and have it termed as something relevant? Secondly what scares me and I find hilarious is people who so quickly jump onto this movement, moving the entirety of their critical data without understanding the potential downfalls, such as data loss with no warning. As a key value store for non critical data, this kind of thing is brilliant, and data loss can be managed, maybe not tolerated in a high throughput environment where "cache misses" are a concern but otherwise yea its great. Still look at facebook, twitter, friendfeed, who are all still using mysql and scaling out in their own way.