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I kind of love how you frame it as "everyone who has switched has switched" as if the job is done. As if there would be no market to capture. Which isn't true.
by nathanvanfleet 9y ago
I kind of love how you frame it as "everyone who has switched has switched" as if the job is done. As if there would be no market to capture. Which isn't true. And doesn't even consider the reality that there are young computer buyers who they need to capture because existing users don't buy new machines or won't last in the long run (people die).
- teddyh 9y agoThere is always more market to capture, but the cost of capturing those few additional users might not be worth it (to Apple, currently). And new users don’t look to the quality of the OS to pick their platforms, they look to existing user bases. And Apple now has a sizable existing user base, especially if you also count iPhones.
- Humdeee 9y agoI was going to comment the same thing. Most people are always open to switching if the evidence is there to support a better workflow or experience. The realm of endless marketing to all the demographics will never stop.