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> number of very valid reasons I'm genuinely curious what steps are executed once this data is collected. Also, in theory, you only need to do this after desi

by pmlnr 9y ago

> number of very valid reasons I'm genuinely curious what steps are executed once this data is collected. Also, in theory, you only need to do this after design/layout changes and only for a while, so what justifies collecting it all the time? I might be wrong though.

cordite 9y ago
Usually if someone complains to support, their session can be tracked down and sent to the devs.
- pmlnr 9y ago
  o.O that goes massively against data protection laws.
  - ashark 9y ago
    There are definitely SaaS tools that let you watch a user's session on your site. They stitch together page transitions, show you the mouse cursor moving around, what they type. It's like watching a remote desktop session. Creepy as hell.
  - cordite 9y ago
    Data protection laws? Provide some examples. Google does this on all of their products. And people that have left Google have made their own versions of this software for others to use. For example: https://www.fullstory.com/ https://www.fullstory.com/
mattzito 9y ago
So, again, the use cases here are varied. For the most common, which is understanding user behavior, you'll do something like: - I'm going to capture 5% of users sessions as they progress through a purchase funnel - I capture data for a few days after a design change, and look at behavioral changes, such as spending more time in a particular step of the funnel - Where there's something weird going on, I'll watch an aggregate view of people's mouse behaviors - I can then see that a lot of people are hovering between two different buttons, or highlighting a particular sentence - Based on that feedback, I'll do an A/B test of changing the button textx or the dialogue message - Capture more data, did that change? It's not "Let's go look at john smith's website behavior" except in the support example, where you get a user's consent to do that, and you usually only do it for internal corporate applications where there's a dedicated helpdesk.

by pmlnr 9y ago

cordite 9y ago

Usually if someone complains to support, their session can be tracked down and sent to the devs.

pmlnr 9y ago
o.O that goes massively against data protection laws.
- ashark 9y ago
  There are definitely SaaS tools that let you watch a user's session on your site. They stitch together page transitions, show you the mouse cursor moving around, what they type. It's like watching a remote desktop session. Creepy as hell.
- cordite 9y ago
  Data protection laws? Provide some examples. Google does this on all of their products. And people that have left Google have made their own versions of this software for others to use. For example: https://www.fullstory.com/ https://www.fullstory.com/

mattzito 9y ago

So, again, the use cases here are varied. For the most common, which is understanding user behavior, you'll do something like: - I'm going to capture 5% of users sessions as they progress through a purchase funnel - I capture data for a few days after a design change, and look at behavioral changes, such as spending more time in a particular step of the funnel - Where there's something weird going on, I'll watch an aggregate view of people's mouse behaviors - I can then see that a lot of people are hovering between two different buttons, or highlighting a particular sentence - Based on that feedback, I'll do an A/B test of changing the button textx or the dialogue message - Capture more data, did that change? It's not "Let's go look at john smith's website behavior" except in the support example, where you get a user's consent to do that, and you usually only do it for internal corporate applications where there's a dedicated helpdesk.