The context is popularity and usage: that is, the "vanity metric" of market share. The contention was that "Apple is the old Microsoft" in the sense that it's e

The context is popularity and usage: that is, the "vanity metric" of market share. The contention was that "Apple is the old Microsoft" in the sense that it's everywhere and people struggle to name a competitor. The assertion was egregiously wrong, whether their market share is 5% or 11%, anecdotes or no. Plenty of people (the vast majority) not only can name a competitor to Apple's offerings but actually use one!