This is extremely naive. Yes Apple shouldn't be having this issue but disclosing a 0-day issue can possibly hurt users far worse than hurting Apple. Apple may

This is extremely naive. Yes Apple shouldn't be having this issue but disclosing a 0-day issue can possibly hurt users far worse than hurting Apple. Apple may lose a tiny bit of money but users could lose far, far more especially if someone develops a good way to remotely deploy / take advantage of this defect. Ignoring responsible disclosure also limits the ability to sue them for any damage resulting from it (or so I'm told by one of my lawyer friends who thinks this disclosure may make it almost impossible to successfully sue them over it unless it simply takes them too long to fix).