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Generally a client does not have any reason to use your product until they have some skin in the game. They are more than happy to try a free product, but prob
by paulie_a 9y ago
Generally a client does not have any reason to use your product until they have some skin in the game. They are more than happy to try a free product, but probably will never actually utilize it. And the ones that are on the free plan will be a pain point. If a client or customer is unwilling to spend any money on your product/service there are two options: They are cheap and will never be paying customers, or your sales people are bad at their jobs.
That is slightly hyperbolic, but in my personal experience dead on.
- deleted 9y ago[deleted]
- ghaff 9y agoSkin in the game doesn't have to mean money. In an enterprise sales context, for example, if a company is going to commit a lot of employee time to an eval or workshop, that may be sufficient. You also presumably have sales reps who can gauge how serious the prospect is. But, definitely, if all you're talking about is a web signup, then there's no skin in the game.